Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
The High Legacy Realty project was created with the goal of providing a modern, user-friendly platform for real estate agents and potential buyers/renters. This website serves as a comprehensive online hub, showcasing property listings, offering detailed search filters, and providing essential tools for both agents and clients to navigate the real estate market efficiently.
Whether users are looking for a new home, investment property, or rental, the site is designed to deliver an intuitive experience, helping them make informed decisions.
Details
Time Frame:
Oct 24 – Nov 24
Role:
Designer, Usability Researcher
Involvement:
Web Interface, Prototyping
Overview
The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.
Challenge
One of the primary challenges I faced was managing and displaying large volumes of property listings efficiently. Real estate websites typically have thousands of listings, each with detailed descriptions, images, floor plans, and other multimedia content. Managing this data while ensuring fast website performance posed a significant challenge.
To overcome this, I implemented an optimized database structure and used lazy loading for images and listings to reduce page load times. This allowed the website to load quickly even when displaying numerous properties, without compromising on user experience.