Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
The PR Sin Trata project was created with the mission to educate the public, raise awareness, and provide resources for individuals affected by human trafficking. This website serves as both an informative platform and a resource hub for survivors, advocates, law enforcement, and organizations working to combat human trafficking globally.
With a focus on accessibility, emotional support, and education, the website aims to empower individuals with the knowledge and tools to recognize and fight against human trafficking.
Details
Time Frame:
Jan 24 – Jan 24
Role:
Designer, Usability Researcher
Involvement:
Web Interface, Prototyping
Overview
The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.
Challenge
One of the primary challenges in developing this website was the delicate nature of the subject matter—human trafficking. We needed to ensure that the information provided was both accurate and empathetic, respecting the victims and survivors. Balancing the need to educate the public while avoiding graphic or distressing content was critical.
To address this, I worked closely with human trafficking experts and organizations to ensure that the tone was compassionate and informative. I focused on offering solutions and support rather than sensationalizing the issue, ensuring the site was empowering rather than overwhelming for users.