Eduktpr – Website

Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.

Context

The Eduktpr project was designed with the goal of providing homeschooling families with a comprehensive, user-friendly platform to support their educational journey.

This website serves as both a resource hub and an interactive space where parents and educators can access essential tools, share knowledge, and foster a sense of community within the homeschooling world.

Details
Time Frame:

Aug 24 – Sep 24

Role:

Designer, Usability Researcher

Involvement:

Web Interface, Prototyping

Overview

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

One of the initial challenges I encountered was gaining a deep understanding of the diverse needs of homeschooling families. Homeschooling is not a one-size-fits-all approach, as each family has different educational goals, resources, and schedules. 

To address this challenge, I conducted interviews with homeschooling parents and educators, gaining insights into their day-to-day struggles and aspirations. This research informed the design and functionality of the website, ensuring that it catered to the needs of a wide range of homeschooling styles.