Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
In August 2024, I had the opportunity to participate in a prominent event held in Rochester by Pathstone. This event brought together a diverse group of professionals, creatives, and the local community.
As part of the event team, I contributed by working on a range of graphic design and photography projects that helped enhance the event’s visual identity and overall attendee experience.
Details
Time Frame:
Aug 2024
Role:
Designer, Photography
Involvement:
Art, Prototyping
Overview
The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.
Challenge
One of the primary challenges I faced during this event was managing multiple graphic design and photography tasks within tight deadlines. As the event approached, there were last-minute updates to promotional materials and a constantly evolving schedule of activities to capture. The fast-paced nature of the event required quick turnarounds, which meant I had to prioritize tasks, stay organized, and manage my time effectively.
To address this, I created a detailed schedule and workflow, allowing me to balance both design and photography responsibilities while ensuring that all materials were completed on time. Ruth Hernández from RH Media & Consulting was also a big part helping Gabe Media Hub in this event.
